Y’all, I have been blogging for a MINUTE, and I’ve been helping to design corporate and blogging websites as a UI/UX designer for even longer.
One of the most popular questions I’m asked is, “What platform should I launch my blog on?”
There are SO MANY options, and there are about a zillion blog posts that will make different recommendations (all based on who is paying the writer, usually).
#1 Question I Ask: Are you planning on making money with your blog?
If you are planning on making money with your blog, especially with services like Google Ads or AdChoice, you need to be on WordPress.org. Most bloggers make at least a third of their income from ads, and most blogging pros are on WordPress. Remember, it’s a lot more difficult/impossible to use ads on WordPress.com. You want the “.org”!
“WORDPRESS is the best tool for bloggers. Self-hosted WordPress that you can use ads on.” #TCFSTYLEexpo
— Brianne Huntsman (she/her) (@the_huntswoman) August 10, 2018
I’ve created and hosted blogs on Squarespace, Wix, Weebly, Blogger, etc. And while those sites give you an easy theme “out of the box,” you’re only putting off the inevitable. Organizing moving all of your content from somewhere like Wix or Squarespace is a pain in the ass. Save yourself a bunch of headaches and start on WordPress.
And, yes, you are going to have for your website! If you write blog posts on a site like Blogger, you’re creating content for someone else to plop ads onto. Don’t do this!
Exceptions: Consulting Websites & Shopify
My consulting website is on Squarespace, because most of the content is static (doesn’t change). If you don’t plan on creating content at least 3x a week for your consulting website, it’s fine to have on Squarespace.
If you’re blogging to promote physical products, on a platform like Shopify, then I’d stick with Shopify. You can connect WooCommerce to a store hosted on WordPress, but the backend of Shopify is pretty handy dandy. You’ll likely want to hire a developer to spruce up your blog, because the Shopify blog is fucking awful and super clunky.
Getting acclimated to WordPress can take a minute. I use hosting through GoDaddy, and I purchased the Newspaper theme from Themeforest. It’s designed for bloggers, and I can’t thank Sarah of Rascal Honey enough for recommending it to me!
Founded by some Silicon Valley wunderkids, Medium.com is a great place to blog–especially if you’re doing so to advance your career.
Medium is my #1 recommendation for people who can’t commit to blogging every week. If you want to blog sporadically, without raised eyebrows at the fact that you haven’t blogged in months, Medium is definitely your best bet.
(Medium doesn’t support advertising, so keep that in mind.)
Do you have more questions on the business of blogging? Be sure to follow me on Twitter, where I share loads of tips!