Tag: business of fashion

As a brand consultant, I have worked closely with about a dozen startup fashion brands. In the course of doing this, I've seen the same issues and mistakes pop up, so.I thought it was time to write a blog post with some actionable advice.

I've never written an open letter, but after seeing the... interesting emails I've received from fashion public relations folks over the last while, I figured we needed to have a talk. Y'all. Y'all. There are some mega issues...

For the past few years, Chromat has staged a press takeover for NYFW.  Their PR agency is definitely kept busy, through a dynamic combination of diverse casting, interesting pieces and their rallying cry for women and femmes to become a #ChromatBabe. While I wait for Chromat to drop a 4X...

I see this question online a lot, usually from entrepreneurs who are looking to build an online presence on a platform they control (i.e., not Etsy). It’s important to have a presence on Etsy for discoverability (Etsy has spent a lot of $$$$ getting eyeballs on the website, so it’s good to...

 Yesterday, I got an email in my inbox, letting me know that the next Fashionista Con is scheduled for June.  Last year's FashionistaCon (2017) was held in November, so I wasn't expecting to get that email for a few more months. Getting that email reminded me that I hadn't ever gotten...