As a plus size shopper, I rarely shop in stores (honestly only Lane Bryant, Torrid and maybe Target for clothes). When I’m ready to go shopping, I put on my comfy pants, grab a latte and open approximately 2 dozen tabs on Google Chrome.
What will this look like on me?
The models on the site are usually quite a bit smaller than I am, leaving me to squint at the computer to try to figure out what the piece will look on my “apple” shaped self.
ASOS Shows Multiple Models
Shopping got easier when ASOS started included videos of models walking in clothing, but TODAY THE GAME CHANGED as ASOS is showing their clothing on multiple models. Called the “See My Fit” feature, clothing shows up on around a dozen models.
Initiative Lead by a Woman in Tech!
As I clicked around Twitter, my excitement grew when I saw that Sandra Okoli, a software engineer, tweet about this development. This new feature is beautiful UI/UX and coding in action!!
No Plus? Selected Dresses & Sizes
I ran (okay, quickly clicked) my way to the app store to download the ASOS app. I first thought that the feature was only on the app (it’s on desktop/mobile, too).
Buuuuut, then –
I was pretty bummed to see that my beloved ASOS hadn’t included my size.
Tuuuuurns out, this feature is from UK sizes 4 to size 18 (a UK 18 is a US 14), so this isn’t super helpful for me – yet. Also, I was bummed to read over on The Tab that the images “are created electronically not photographed in real life on the model, so the fit may not be accurate.”
I still think this is a fabulous development, and it will change my online shopping life – if they include my size. It feels like plus size folks are the last to be thought of, whether if it’s inclusion on a size chart, modeling or just having access to the newest and latest greatest anything.
I still think this is a fabulous development, and it will change my online shopping life – if they include my size.
Says Sandra Okoli, “Soo happy you all like this new feature. Will feedback to my team. Just to answer some questions, this feature is a trial of 16 models. So it all depends on the results of this, but we would love to widen the range of models to cater to as many as possible!”
TBQH, I think ASOS should have waited to release this feature until everyone could have it. I’m torn between my user design brain and my plus size fashion/advocacy sides here!
Trying to figure out which ASOS items have this feature?
I derped around on the app for a while, trying to figure out how to find this feature. I couldn’t really find it (happy to be a user tester, ASOS!).
Turns out, you need to search “See My Fit” in the search bar to find which clothing items on ASOS have this feature!
Okay so THEN, you’re going to click on the dress you want, and select “Models” on the sidebar by the ASOS piece.
I made a little graphic to help you find it! (I couldn’t figure this out on the app, so if you have tips lmk!!)
What Plus Size Brands Show Clothing on Multiple Models?
So, fun fact – CoEdition, Torrid and Universal Standard also offer this feature. There has been some issues with Universal Standard showing the real size of the model, but I think they’ve changed that up.
Diverse Plus Size Models on CoEdition
CoEdition shows multiple models on their “Try for Free” section of their site (showing the most popular pieces), and it looks like US offers it on all pieces.
Check out this feature here.
Diverse Plus Size Models on Torrid Website!
When I first published this post, I thought that it was only Universal Standard and CoEdition! Turns out, I was totally wrong!!
I am pretty excited to see this (my Mint.com shows a LOT of Torrid purchases, lol), and I hope that they show models with non-hourglass shapes and other heights, too.
Check out this feature here.
What Do You Think?
Let me know in a comment below or on Twitter!
- Why Designing for Plus Sizes is Harder Than You Think
- CoEdition Holiday Dress Review
- Plus Size Pride Outfits
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